Insights
Personal flair belongs in your emails, not your signature. Keep it clean, consistent, and on-brand to build trust with every message.
We’ve all seen it. Nothing spikes our heart rate faster than scrolling to the end of an email and finding a signature that’s been lovingly “customised.” “Comic Sans in hot pink just really shows my vibrant personality,” we imagine them saying. But what has love got to do with it?
Everything, actually.
Just not personal love. Brand love. As ambassadors of the brands we represent, we have a responsibility to accurately represent the brand and its values in every interaction. When we deviate from our brand, we erode our identity and trust, one email at a time.
No brand guidelines yet? That’s a gift. It’s your chance to establish a consistent tone and visual standard across the business, presenting a unified brand to clients and stakeholders. And if that thought makes your chest tighten, drop us a line. We can help you put your brand’s best foot forward without the stress.
A quick email signature checklist
- One brand font (or system fallback) and a clear hierarchy of sizes
- Brand colours only, with good contrast
- Approved logo lockup, crisp at 2× for retina screens
- Minimal information: name, role, company, phone, website
- No quotes, memes, or gifs
- Legal or disclaimer text is small and unobtrusive
- Icons only if they’re brand-approved and accessible
- Test for dark mode and mobile display