Privacy Policy

Effective date: 20 January 2026

Bigwig Agency (“we”, “our”, “us”) respects your privacy. This Privacy Policy explains how we collect, use, store and disclose personal information in connection with our website, marketing activities, and direct interactions with Bigwig Agency, in accordance with the Australian Privacy Principles (APPs) and, where applicable, the UK and EU General Data Protection Regulation (GDPR).

1. Who we are

Bigwig Agency is a creative and marketing services agency based in Australia. We operate primarily in Australia but may work with clients or receive enquiries from other regions.

2. Scope of this policy

This Privacy Policy applies to personal information collected directly by Bigwig Agency through our website, marketing activities, and business communications.

Where Bigwig Agency processes personal data on behalf of clients as part of providing services, we do so under contractual arrangements and applicable data protection laws. That processing is governed by our client agreements and data processing terms, not this website Privacy Policy.

3. What information we collect

We may collect the following types of personal information:

  • Name
  • Email address
  • Phone number
  • Company name
  • IP address and browser/device data
  • Site usage information (e.g. pages visited, actions taken)
  • Any information you submit via our forms or email

4. How we collect information

Information is collected via:

  • Forms you fill out on our website
  • Email or phone correspondence
  • Cookies and third-party tracking scripts
  • Analytics tools (see section 7)

5. Why we collect it

We collect personal data to:

  • Respond to enquiries and business communications
  • Provide and manage our services
  • Understand how visitors use our website
  • Improve our content and service delivery
  • Send marketing communications (only if you opt in)
  • Meet legal obligations

6. Legal basis for processing (GDPR)

Where the GDPR applies, our legal bases for collecting and processing your data may include:

  • Consent (e.g. marketing opt-ins and, where required, non-essential cookies)
  • Legitimate interests (e.g. business communications, service improvement and website analytics)
  • Contractual necessity (e.g. where you engage our services)
  • Legal obligation (e.g. where we are required to keep records or respond to lawful requests)

Where we rely on legitimate interests, we ensure these are balanced against your rights and reasonable expectations.

7. Cookies and third-party tracking

We use cookies and third-party tools to collect usage information and help us understand how our website is used. These may include:

  • Google Analytics
  • Meta (Facebook) Pixel
  • LinkedIn Insights Tag
  • Mailchimp (email marketing)

You can manage cookie settings through your browser. Where required by law (including in the UK and EU), we use a cookie consent mechanism that allows you to accept or reject non-essential cookies before they are placed on your device.

We do not use personal data for automated decision-making or profiling that produces legal or similarly significant effects.

8. Data sharing

We may share your data with:

  • Trusted service providers (e.g. hosting, analytics, email)
  • Legal or regulatory authorities, where required
  • Clients, where required to deliver services and only where lawful and authorised

We do not sell your personal data.

9. Data storage and security

Your data is stored securely. Our primary systems are hosted in Australia (including AWS Sydney). We use safeguards such as encryption, access controls, and internal protocols to protect your information.

10. International transfers

We may disclose or process personal information outside Australia, including where we use third-party service providers such as analytics, advertising, and email platforms. Where required, we ensure appropriate safeguards are in place, including contractual protections and standard contractual clauses.

11. Retention

We retain data only as long as necessary:

  • Client data – duration of our relationship plus up to 7 years
  • Enquiry or prospect data – up to 24 months
  • Analytics data – per third-party tool policies

12. Your rights

You may have the right to:

  • Access your personal information
  • Request correction or deletion
  • Withdraw consent (where applicable)
  • Object to processing (including direct marketing)
  • Request restriction of processing
  • Request data portability (where applicable)
  • Make a complaint to the OAIC or a relevant supervisory authority (UK/EU)

To exercise any of these rights, contact us at the details below.

13. Anonymity

Where lawful and practical, you may interact with us anonymously or using a pseudonym (e.g., browsing the site without submitting forms).

14. Changes to this policy

We may update this policy from time to time. The latest version will always be available on this page. Major changes may be communicated directly if applicable.

15. Contact us

If you have any questions about this policy or your data, please contact:

Privacy Officer – Bigwig Agency
Email: [email protected]
Phone: +61 8 83636124
Address: 59 North Tce, Hackney. South Australia 5069

You may also contact the Office of the Australian Information Commissioner regarding your rights or to lodge a complaint.