TLC Aged Care
Switch to an aged care job
that works for you
The brief
The campaign was required to relieve staffing pressures for a regional aged care home. An integrated campaign was needed to offer solutions to the challenges associated with working at a regional site, raise awareness of the employment incentives and target existing and new aged care workers in the area.
The Approach
The creative invited people to ‘work smarter’ (not harder) and was designed to appeal to an overworked cohort of people looking for something better from their workplace.
The concept was first and foremost aimed at enticing people to the landing page by highlighting what they’re potentially missing out on by not investigating employment opportunities at TLC Aged Care.
This also allowed us to track and measure traffic.The campaign included geo-targeted Facebook ads, local radio, billboard, LinkedIn sponsored content ads, posters for distribution to local community groups and print ads.
The Outcome
The campaign was initially launched at a single TLC Aged Care site, however off the back of its success, it has been rolled out across the group into a holistic Human Resources campaign.
Testimonial
Elvera Liebenberg Chief Human Resources Officer
“Thank you so much to everyone for making this happen and creating something that I think really differentiates us as TLC.”
